Established in 2002 in US (California). True Religion jeans were from the start made with premium class denim material, and wearing it was sign of prestige. Usual price for pair of jeans was within range of 150$ and 400$. Target for TR jeans was always high end customer. Most of True Religion jeans are labeled as “Made in The USA”.
For TR logo creator of the brand Jeffrey Lubell choose smiling buddha and a guitar, where buddha symbolizes of peace, happines and good fortune and a classic guitar were because Jeffrey Lubell is a long fan of old rock bands and singers.
True Religion also making t-shirts, hoodies, jackets, where jeans being their primary product.
Being exclusive is not an easy way and True Religion filed two times for bankruptcy, once in 2017 and second time in 2020, resulting closing many brand stores.
If you manage to buy True Religion jeans in second hand store for a decent price you may consider yourself lucky 🙂 there’s always huge demand for it.
- Click here for
True Religion Jeanslisted on my blog.